(Berlin, March 5th) – Last night, Lux Travel DMC, Vietnam’s First Luxury Tour Operator, was honored as one of the top 6 global sustainable travel companies, receiving the sustainability certification Travelife Certified Award 2025.
Honored at ITB Berlin 2025 for Sustainability certification
At ITB Berlin 2025, the world’s largest travel trade show, taking place from March 4-6, 2025, in Berlin, Germany, Lux Travel DMC (luxtraveldmc.com), a member of LuxGroup (lux group.vn), has officially been awarded the Travelife Certified Excellence in Sustainability Award—the most prestigious recognition for travel companies excelling in sustainable tourism.
This marks the first time a Vietnamese luxury tour operator has received Travelife Certified. Following a rigorous audit by Travelife, a sustainability certification body based in Amsterdam, Netherlands, the operator met nearly 250 strict sustainability criteria. This milestone underscores Lux Travel DMC’s commitment to responsible tourism, sustainable development, and ESG (Environmental, Social, and Governance) practices in Vietnam’s travel industry.
Travelife Certified – A Testament to Sustainable Tourism
Travelife Certified is one of the world’s most prestigious sustainability certifications in the travel industry, officially recognized by the Global Sustainable Tourism Council (GSTC) under the United Nations. To achieve this certification, Lux Travel DMC had to meet stringent standards, including:
The Travelife Certified accreditation is valid from February 24, 2025, to February 24, 2027, placing Lux Travel DMC among the top 500 most sustainable travel companies globally.
Mr. Naut Lusters, Program Manager of Travelife for Tour Operators, remarked:
“Lux Travel DMC is the first high-end tour operator in Vietnam to achieve this certification and is among the top 500 globally. I am delighted to see the travel industry increasingly prioritizing sustainability. Lux Travel DMC’s achievement as part of LuxGroup will undoubtedly inspire many other companies in Vietnam and across Asia to follow this path.”
Lux Travel DMC – Pioneering Sustainable Travel in Practice
As a Leading Luxury Tour Operator specializing in curated experiences, Lux Travel DMC is not only committed to delivering premium services but also integrating sustainability into every aspect of its operations through the following initiatives:
Dr. Pham Ha: “Sustainability is no longer an option—it is a necessity”. At the award ceremony, Dr. Pham Ha, Founder & CEO of Lux Travel DMC, stated:
“We are incredibly proud to be Vietnam’s first high-end tour operator to achieve Travelife Certified status. This is a testament to our continuous efforts in promoting sustainable tourism and serves as a motivation for us to keep innovating, creating positive impacts for our customers and communities. We believe this success is not just Lux Travel DMC’s but also a significant milestone for Vietnam’s tourism industry on its path towards more sustainable and responsible growth.”
He further emphasized: “Sustainability is no longer a choice—it is a necessity. Our biggest challenge is to seamlessly blend luxury with sustainability. We elevate travel experiences by integrating Vietnam’s culture, arts, cuisine, heritage, and people into our journeys. We hope to see more green businesses, eco-friendly hotels, sustainable restaurants, and responsible travel experiences coming together to build a sustainable travel ecosystem, where local communities benefit and travelers have meaningful experiences.”
Key Highlights of Lux Travel DMC at ITB Berlin 2025
Positioning Vietnam as a Global Leader in Sustainable Tourism
The recognition of Lux Travel DMC with the sustainability certification Travelife Certified accreditation is not only a major achievement for the company but also a significant step forward for Vietnam’s tourism industry on the global sustainability map. This milestone highlights the growing commitment of Vietnamese travel businesses to environmental and social responsibility, embracing a “net positive” tourism model—where the industry not only minimizes its negative impact but also creates long-lasting benefits for local communities and the planet.
With a “kind business” philosophy and customer-centric approach, Lux Travel DMC remains dedicated to pioneering green and responsible travel, contributing to a sustainable, meaningful, and inspiring tourism future.
